Category: Sports | Leadership & Appointments | Cricket Governance
Published by: IndianCurrentAffairs.com
Date: July 2025
đ ICC Names Sanjog Gupta as New CEO: A Strategic Move for the Future of Cricket
In a landmark decision that could reshape the future of international cricket, the International Cricket Council (ICC) has appointed Sanjog Gupta as its new Chief Executive Officer (CEO). The announcement, made in July 2025, comes amid growing efforts to modernize cricketâs global appeal and commercial viability.
Gupta, known for his transformative work in sports broadcasting and digital media, takes over the role with a clear mandate: to lead the ICC into a new era of innovation, audience engagement, and global expansion.
đ Who is Sanjog Gupta?
Sanjog Gupta is a highly respected name in the Indian media and sports industry. Prior to this appointment, he served as the Head of Sports at Disney Star (formerly Star Sports Network), where he played a pivotal role in revolutionizing how cricket was presented and consumed in India and abroad.
Key highlights of his career:
- Spearheaded IPLâs global media strategy
- Introduced regional language sports broadcasting
- Played a major role in integrating technology and fan interactivity in live sports coverage
- Led initiatives to promote womenâs cricket and grassroots engagement
With over two decades of experience, Gupta is seen as someone who understands both the traditional values of the game and the demands of modern sports entertainment.
đ˘ ICCâs Official Statement
“Sanjog Gupta brings with him a unique blend of commercial expertise, digital acumen, and a deep understanding of cricketâs global audience. His appointment reflects our vision to grow the game across regions, formats, and platforms.”
â Greg Barclay, ICC Chairman
đ Strategic Vision: What to Expect Under Guptaâs Leadership
Sanjog Gupta is expected to prioritize the following key areas as CEO of the ICC:
đą 1. Digital Transformation
Cricketâs next big push is in digital viewership. Guptaâs history of driving OTT platforms and mobile-first sports content will help the ICC tap into younger demographics globally.
đ 2. Expanding Cricketâs Global Footprint
With the gameâs growing popularity in the U.S., Middle East, and Africa, Gupta is likely to focus on non-traditional markets, including potential franchise leagues and partnerships.
đŠâ𦰠3. Boosting Womenâs Cricket
Known for championing womenâs sports, Gupta is expected to enhance the visibility and infrastructure of womenâs cricket, a major area of growth for the ICC.
đ¸ 4. Commercial Sustainability
From new media rights to branded events, his appointment may lead to restructured ICC tournaments and increased revenue streams through innovation in sports broadcasting and sponsorships.
đŁď¸ Reactions from the Cricketing World
Sourav Ganguly, former BCCI President:
“Sanjog Gupta has played a key role in the success of the IPL and other major tournaments. His appointment to the ICC is a win for global cricket.”
Mithali Raj, former Indian womenâs team captain:
“He understands how to grow the game among diverse audiences, especially for womenâs cricket. This is a progressive step.”
đ Challenges Ahead
While Guptaâs appointment is widely seen as a progressive move, he faces several challenges:
- Balancing the interests of powerful cricketing boards like the BCCI, ECB, and Cricket Australia
- Managing player workload across formats
- Growing Test cricket viewership
- Addressing scheduling conflicts between bilateral series and franchise leagues
â Conclusion: A Bold Step Toward Cricketâs Modernization
The appointment of Sanjog Gupta as CEO of the ICC is more than just a leadership changeâit’s a clear indication that the ICC is preparing to embrace the future of cricket, with a strong emphasis on innovation, inclusivity, and global growth.
As the sport continues to evolve, Guptaâs unique expertise in media, technology, and audience engagement positions him as the right leader at the right time.
Stay tuned to IndianCurrentAffairs.com for the latest updates on cricket governance, international appointments, and all major sports headlines shaping the future of the game.